As a tool to interface with customers, keep operations running smoothly, or leverage new revenue sources, mobile apps have proven their worth. Understanding this, many companies have seized the opportunity to put out their own apps. At the end of 2022, the Google Play Store had over 3.5 million apps and Apple’s App Store more than 1.6 million.
However, it is one thing to take on the challenge of creating and launching a mobile app that matches user needs. Doing it successfully is another matter. Over 1 million apps get poor quality ratings, with Google Play especially burdened with rising numbers of inferior products. This represents a huge risk for the firm behind the app. What if your product lacks quality or is insufficiently userfriendly, intuitive, or safe to win over users? After investing all that time and money, you may be forced to go back to the drawing board or scrap the project altogether.
With these issues in mind, we want to share our convictions concerning mobile app development with you. What are the right questions to ask before getting started? What critical points need to be considered? How do you choose the technology that best meets your own needs and those of your users? What are the essential steps? And, obviously, how do you find the right partner?
